Friday, December 3rd from 12pm-3pm at the Fox Hollow in Woodbury, NY

Basso On Business 2010 Highlights Video from Basso on Business on Vimeo.

On Friday, December 3rd Basso On Business hosted an event the likes of which the region has never seen.   At “Working Lunch with Rob Reunion…. Where Are They Now”, we reconnected with past BOB show participants and experts to find out how the experience helped them and just what has been done with the advice and solutions they received.  We aired bloopers from the show (see above), had the 200+ past Working Lunch with Rob attendees ask questions of our show participants, and moderated an interactive discussion that brought value to all.  Oh, yes… the obligatory networking With a focus on inspiring the entrepreneurial spirit, we were able to provide valuable information and tools to everyone in attendance.

A continuing goal of the Working Lunch with Rob programs are that our attendees remain connected with the great professionals they met at the event.  We had an attendance of top notch business leaders and we want you to continue to remain in touch with them and continue to forge strong ties within your local community.

Thanks to everyone who made a generous donation and took a funny photo for charity. Big Brothers Big Sisters of LI appreciates your support, especially at this time of year. Look for the link in our December 15th mailing to check out all the funny photos we took.

Volunteers.. These College Graduates Will Work For Food!
Don’t forget to download the resumes off our website for each of our fantastic college students who volunteered. We know it’s a busy time of year, but please take the time to call them, set coffee or 30 minutes at your office and see how you can help keep them on Long Island after graduating.

To find out when the next Working Lunch is, please email cfederici@bassoonbusiness.com

Using the most recent Basso on Business episode as a catalyst for discussion, this smaller Working Lunch format provides a more intimate setting for the sharing of ideas, insights and tips while allowing us to discuss the featured businesses problems more in-depth.

Register today and save your seat at this space limited event.

Working Lunch with Rob...Where are they now?

 Warming Up Growth & Business Planning Strategies

Challenge: Putting the proper procedures and tools in place to maximize the potential of your company and your employees, while working on leadership skills as head of the organization.

 Proven Solutions:
- Be sure to have job descriptions and proper procedures in place to assist employees in fulfilling their duties
- Your mission statement is the driving force behind your company philosophy
- Be a leader to achieve breakout success and navigate your company to prosperity
- Hire smart and train well to have employees that are self-sufficient

 Planning For Disaster- Fix My Fence

Challenge: Preparing your business to weather the unexpected financial or economic storm.

 Proven Solutions:
- Have a written Sales & Operations/business plan and adhere to it
- Be aware of your changing environment and market
- Be proactive, not complacent
- Have a solid cash position to avoid personal asset depletion and penalties    

 Less Stress for Success

Challenge: Using organizational and delegation tools to reduce stress and increase your effectiveness.

 Proven Solutions:
- Use the old school method or embrace technology- don't live in both worlds
- Hard code or schedule certain items each week that can't change
- Spend time doing what you're good at. Find your passion
- Delegate- has a great staff, let them do what they do best so he can do what he does best      

 Building Better Banking Relationships

Challenge: Choosing the right bank and putting your best foot forward to raise funds for expansion and acquisitions.

 Proven Solutions:
- Need to have a complete and comprehensive loan package
- Make sure that your banker knows about you as an individual and your position in the community
- Be able to show that your business cash flow can service the debt

 Know Yourself Before You Brand Yourself

Challenge: Preparing for the re-branding and launch of a finanical services organization into a niche market.

 Proven Solutions:
- Needs to develop a Strategic Plan as part of the marketing initiative
- Establish both long-term (strategic) and short-term (tactical) objectives
- Survey employees, customers and prospects. Who is NNA? What does NNA stand for?
- Create "Messaging"

 Stop Planning, Get Selling

Challenge: Designing sales team development strategies- and knowing how & when to implement them.

 Proven Solutions:
- Time needs to be set aside for sales and sales program management
- Sales process does not have to be complicated
- Sales process needs to be written down
- Responsibilities of sales manager and team members need to be defined  

 Letting Go To Grow

Challenge: Protecting and growing a high quality core business while exploring potential growth opportunities. 

 Proven Solutions:
- A clear image is required in order for the success model to transform a business
- The blueprint becomes the road map for the image leading to successful results
- A world class staff (internal satisfied customer) required to attract and maintain loyal external customers
- Strategy, structure and management must be aligned to create power in the organization         

 Catching the Social Media Craze 

Challenge: Getting the word out about a unique fitness and training organization- without breaking the bank.

Proven Solutions:
- Generate media coverage; television, newspaper, specialty publications, community
- Implement personal branding program for owners and trainers 
- Enhance social media efforts and capitalize on media coverage 

What people said about the Working Lunch with Rob Reunion:

“I just wanted to say that your event Friday was great. It has been so inspirational seeing your progression over the years. I actually presented at an event Saturday and included some information I have learned through Basso on Business and the Advantage brand building. And I must say it was such a success that I ran out of business cards and had a line of people waiting to speak to me… That was a WOW moment for me!! In any case I wanted to reach out and say keep up the inspiring work...”

Bert Lurch, C.E.O.

E Central Medical Management, Inc

"Just wanted to let you know how fantastic this event was.  Your team effort and attention to detail was truly impressive.  Was great to watch you all in action.

The conference highlighted many issues that I have in my own business, and provided a new road map for dealing with several of the challenges faced as small-medium business owners.

Looking forward to your next one!"

Karyl Krugley

Walking Billboard Promotions

Basso On Business 2010 Bloopers Video from Basso on Business on Vimeo.