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Blog With Rob
By Rob Basso on 1/8/2013 1:33 PM

Every business has something that makes their product or service different from their competitors. But let’s be real, almost everything today can be copied or duplicated. So how does a small business come up with something that your competitors can’t copy?...

By Rob Basso on 8/21/2012 10:04 AM

Did you enjoy the Olympics as much as I did?  Watching the world’s finest athletes reminds me how much entrepreneurs and corporate athletes have in common. Disagree? By watching and mimicking some of today’s best athletes, entrepreneurs and small businesses can tap into the American entrepreneurial spirit and find their own success despite today’s turbulent economy and business market...

By Rob Basso on 7/5/2012 10:48 AM
Around this time of year, I like to take a step back and think of all the groundbreaking ways that the Founding Fathers of our nation were business revolutionaries and how they continue to inspire us today.  When I was writing my book, The Everyday Entrepreneur, I found it fascinating how so many of today’s groundbreaking entrepreneurs closely mimic their forefathers...
By Rob Basso on 5/24/2012 11:30 AM

It’s amazing how one moment can change the way you life your life.  On December 29, 2009 my best friend Alan Powell suffered a major heart attack.  I remember getting the call from his wife, and hanging up the phone in complete shock. He was only 37 years old- this couldn’t be possible. I rushed to the hospital and anxiously waited with his family as the cardiac team at Staten Island University North Hospital successfully completed 8 bypasses. A few months later Alan had a second surgery to implant a Cardioverter Defibrillator and Pacemaker...

By Rob Basso on 4/18/2012 12:47 PM
Instagram, an overnight internet sensation that has yet to celebrate its second birthday, officially sold to Facebook for $1 billion dollars. For those of you who are not familiar with the social network, the app is built around photography which offers mobile apps on smartphones. The app has 30 million users who upload more than five millions photos per day. Facebook has previously purchased smaller companies including a mobile-messaging app and an e-book publisher but none of it comes close to the size of Instagram...
By Rob Basso on 4/17/2012 1:24 PM
Retirement.  Playing golf, traveling, laying on the beach all day, spending time with your grandkids…sounds nice, doesn’t it?  Are you financially prepared to make the transition when the time comes?  A recent article put out by MSNBC says that while most Baby Boomers who have old fashioned pension plans in place will be able to comfortably retire, the younger generation will likely end up working longer unless they prepare now and start saving...
By Rob Basso on 3/22/2012 10:56 AM

I ran into a friend of mine last week and he suggested I check out this company he created that allows business professionals to schmooze with other random professionals and broaden their network.  Now I don’t know about you but every time I find myself at networking events, I find that I know more than half the people attending.  The whole point of networking is to meet people you don’t already know.  Enter GoSchmooze...

By Rob Basso on 3/19/2012 9:55 AM

Why should the fact that there are about 40 million older adults (65+years) in the U.S. matter to an employer?  The two word answer is: employer costs!  Current statistics from reliable resources* make a dramatic impression about employer costs for employees who help to care for older family members. American businesses lose an average of 2.8 million work days each year due to unplanned absences of workers, costing employers nearly $74 billion.  Work day interruptions alone cost employers about $3 billion. 60% of the 44 million people who care for aging parents work full or part-time. The older population will continue to grow to 55 million by 2020 because of the large size of the baby boomer generation. By this time, it is predicted that one in three U.S. households will be caring for an older adult... 

By Rob Basso on 3/12/2012 12:06 PM
Good news!  According to ADP’s National Employment Report released March 7th, U.S. Private-Sector employment increased by 216,000 jobs in February. More good news:  another February report compiled by the Bureau of Labor Statistics showed that the number of workers quitting has been steadily rising.  Wait, employees quitting their jobs is good news?  BLS says yes, “Quits tend to rise when there is a perception that jobs are available and tend to fall when there is a perception that jobs are scarce...”
By Rob Basso on 3/6/2012 2:16 PM

On Wednesday, February 29th, Apple hit a high point that few other companies have been able to achieve when their market capitalization hit the $500 billion mark.  Few companies have been at this point before or remained here for very long.   Apple is only the 6th US company to hit this landmark milestone...

By Rob Basso on 3/1/2012 11:00 AM

Firms recently surveyed by PricewaterhouseCooper shared some good news which had 78% of executives saying that they expect their company to show positive growth over the next 12 months.   54% of executives questioned stated that they planned to hire over the next year, with only 3% planning to trim their workforce...

By Rob Basso on 2/23/2012 10:52 AM

One of things that I, like other small businesses, like to talk about is that in 2010, 2 out of 3 jobs were created by small businesses.   I’m also always touting the idea that small businesses are the engine of the economy and when small business rebounds, we’ll see the US finally completely emerge from the recession.  Two articles recently released one by national website MSNBC.com and the other by local LI Business News, countered this idea...

By Rob Basso on 2/20/2012 1:41 PM

On Friday it was announced that the payroll tax cut will be extended for the remainder of the 2012 year.  Instead of the normal 6.2 percent level, Congress has decided to keep the Social Security payroll tax at its lower 4.2 percent rate and to extend unemployment benefits.  While this is a short term solution to increasing the cash flow in the economy by providing 160 million working Americans with a slightly larger paycheck -approximately $1000 per year on a $50k salary- the Congressional Budget Office said that the bill would increase federal deficits by $89.3 billion over the next ten years.  They will account for the lost revenue for Social Security benefits by pulling from general tax revenue, which will ultimately add to the budget deficit... 

By Rob Basso on 2/16/2012 1:42 PM

Governor Cuomo just announced the launch of the “New New York Leaders Initiative”, a program designed to entice young professionals and college students to serve in state government...

By Rob Basso on 2/15/2012 9:51 AM

Yesterday I wrote about the problem of producing enough STEM graduates to fill jobs and keep the US competitive. According to Department of Labor's Bureau of Labor Statistics, STEM fields have the greatest potential for job growth in the 21st century and will make higher wages. Today, let’s talk about what we can do as professionals and parents to get our kids on a path to economic competitiveness... 

By Rob Basso on 2/13/2012 1:05 PM

When it comes to producing new workers in the STEM fields, the United States falls well behind other advanced countries, a new report finds.   So, what is STEM and why is this important?  STEM is a US Government acronym for the fields of study in the categories of science, technology, engineering, and mathematics.  Why are these falling numbers a problem?  Well, per Ronald Ehrenberg, director of the Cornell Higher Education Research Institute, research has shown that innovation in a country’s economy is dependent upon how many workers have degrees in these fields...

By Rob Basso on 2/9/2012 12:58 PM

According to a report from the Associated Press, the number of jobs waiting to be filled rose in December, thanks to hiring in factories, retail and business services.   This number hit almost a three year high, marketing more good news for the economy.

According to the Labor Department's Job Openings and the Labor Turnover Survey, there were 3.4 million jobs open at the end of December, compared to 3.1 million at the end of November...

By Rob Basso on 2/8/2012 11:20 AM

With Valentine’s Day just around the corner, retailers are reaping the benefits of yet another holiday that spurs increased spending.  “According to a National Retail Federation survey of nearly 9,000 consumers, shoppers will spend an average of $116.21 on traditional Valentine’s Day merchandise, such as greeting cards, flowers and candy, this year, up 11% from $103.00 in 2010”.  What I found interesting was that “32% of consumers plan to do their Valentine’s Day shopping online.”  So while an increase in spending bodes well for small business, such a large number of purchasers shopping online does not... 

By Rob Basso on 2/1/2012 10:54 AM

What do both small business owners as well as large business owners have at their disposal?

Well if these organizations have been in business any length of time they better have made a few clients happy. Many small businesses overlook the fact that they have “Raving Fans” to spread the good word about their company. Many small business owners put a tremendous amount of time, energy and money on all kinds of ads in local publications or networking groups. These are all necessary to a point but the easiest way to expand a business is to let your “Loyal Followers”, or as Ken Blanchard puts it, “Raving Fans”, act as your best sales reps...

By Rob Basso on 1/31/2012 2:22 PM

On February 5th, millions of Americans will tune in to watch the Super Bowl. In fact, a new survey by the Retail Advertising and Marketing Association found that 173 million people will watch the game Sunday, the most in the survey’s eight-year history and up from an estimated 171 million last year...

By Rob Basso on 1/30/2012 12:59 PM

We talked last week about Burger King offering delivery service to have an edge on the competition, now the latest in fast food evolution is the addition of breakfast to Taco Bell’s menu.  With McDonald’s, Burger King and now Wendy’s offering breakfast it was really only a matter of time before Taco Bell hopped on the bandwagon... 

By Rob Basso on 1/26/2012 11:12 AM

One Long Island local scored big this January when Chevrolet announced it will air 26 year old LI native Zachary Borst’s ad titled “Chevy Happy Grad”.   Beating out 400 other scripts and 198 films by independent film makers as part of the Route 66 Super Bowl ad contest, Borst’s ad will air to the tune of 110 million TV viewers during the Super Bowl.  In addition to having his ad on television during the Super Bowl, he’s also receiving a $25,000 grand prize...

By Rob Basso on 1/25/2012 11:59 AM

As the US struggles to accelerate a sluggish recovery, a deeper look needs to be taken at the reasons for the slow recovery.  According to the Bureau of Labor Statistics, the federal government’s official source of employment statistics, in October 2011, the seasonally adjusted unemployment rate for Americans 25 years and older who had at least a bachelor’s degree was 4.4 percent. For those who graduated high school, the unemployment rate was 9.7 percent in October 2011.  However, for those without a high school degree the rate is 10.6 percent, and for those aged 25 and over, the unemployment rate was 13.8 percent.   These are staggering numbers.   How are we supposed to compete on a global scale when we have almost a quarter of high school students dropping out each year, or in other terms, over 340,000 students a year? In fact, the Education Database recently reported that high school dropouts are not eligible for 90% of the jobs in our economy and we have 40 million high school dropouts in the US today...

By Rob Basso on 1/24/2012 11:02 AM

The days of walking out of your house, getting into the car and driving to the nearest fast food joint are over.  If you haven’t heard by now, Burger King is giving its customers a more convenient way of eating: they now deliver.  For Burger King, this isn’t new; the home of the whopper has actually been testing out their delivery service internally for years. Countries like, Mexico, Turkey, Brazil and Colombia have taken advantage of this service so it’s only fair that America gets to experience this as well. What does this service cost you?  A $2 fee will be charged and order must be a minimum of $8 to $10 dollars in specific restaurants in Washington D.C. where the service is available...

By Rob Basso on 1/16/2012 1:56 PM

According to The Labor Department, initial claims for first-time jobless benefits rose 24,000 to 399,000 on Thursday, the highest in six weeks. The four week average, a better indicator of labor market trends, rose 7,750 to 381,750 from a revised 374,000. However, growth is expected to slow during the first three months of this year and help for the economy may still be necessary despite recent data that suggested the recovery was changing in the right direction...

By Rob Basso on 1/12/2012 11:19 AM

On the fourth day of business, it’s time to ask if your job candidate has been naughty or nice this year.   Yes, it’s social media time. 

For employers, I can’t stress the importance of a social media search on your candidates.  Type their name into Google and see what comes up.  Any references to their last position?  Great.  Drunk pictures?  Not so great...
By Rob Basso on 1/11/2012 2:17 PM

By John Jantsch

Small business owners are an odd lot. I can say this without judgment because I am one.

Cracking the small business code is something that routinely perplexes large organizations. I see it every day, and I’ve been asked numerous times to consult on that very puzzle.

The thing is, however, a lot of small businesses want to sell to other small businesses too. Many times I find that they miss the subtleties of attracting small business even though they need look no further than their own buying habits for keys to the sale...

By Rob Basso on 1/9/2012 11:18 AM

On the third day of business, I want to talk about how image matters for both the employer and the job seeker.

Yes, image matters.  Do you have an interview coming in?  Well, it’s time to straighten up your office space or conference room, depending on where the interview is being held.  Clean up the clutter, put boxes in closets and make sure the interview table or desk is neat and presentable...
By Rob Basso on 1/5/2012 10:46 AM

As we return from the holidays and settle back into our routines, it’s time to return to my strategies for better interviews and more effective hiring decisions for both employers and job seekers.

Last week we started with the first day of business, which was having a plan.  On the second day of business, I’m going to talk about resumes...

By Rob Basso on 12/28/2011 11:35 AM

You constantly hear the term “work-life balance”, but does it really exist?  To some people the concept is unmanageable; to others, it's something that's achieved by discipline and smart choices. The first step in figuring out what “work-life balance” is, is asking yourself what it means to you.

The Boston Globe released a recent survey that stated Google, MITRE, Facebook, McKinsey & Co. and Bain & Co. as the top 5 companies that put an emphasis on career opportunities and work-life balance. Work-life balance opportunities range from social events, the option to work from home or saying good-bye to the traditional 9-5 hours. "Many companies are integrating flexibility into their business strategies," says Sara Sutton Fell, founder and CEO of FlexJobs.com. "Both job seekers and employers are looking out of the box and embracing non-traditional opportunities"...

By Rob Basso on 12/27/2011 11:44 AM

I recently came across an article that brought up an interesting economic issue.  The struggling economy affects everyone in one way or another; however it seems to have a more drastic effect on Americans under 35 rather than those over 65.  Taking into account all of the points mentioned in the article, I’d have to say that I agree...

By Rob Basso on 12/22/2011 11:23 AM

I read an article on The Hill about a letter from the National Payroll Reporting Consortium, a union of major payroll firms that includes Automatic Data Processing and Paychex.   The letter criticized the payroll tax legislation that was passed by the Senate earlier in the week.

Pete Isberg, president of the National Payroll Reporting Consortium states that “the two-month extension would be a nightmare for payroll processing firms to implement because it includes a provision to ensure that wealthy income earners don’t pay a lower payroll tax rate than middle-class workers”...

By Rob Basso on 12/21/2011 1:44 PM

It’s that time of year again, we’re shopping and decorating, over-eating and over-spending…there’s family parties and cocktails with friends, Secret Santa’s…the fun never ends!  And if you’re fortunate to work at a company that is able to throw a holiday party there are a few things to remember to avoid being “that guy/girl”. You know who I’m talking about, the guy who made a fool of himself at last year’s holiday party by getting drunk and hitting on the boss’ wife.  Or the woman who flashed everyone on the dance floor…  While it’s a time to celebrate and kick back with your co-workers, it’s important to remember that it is a work function and everything you do has an impact on your reputation and can make or break your career...

By Rob Basso on 12/20/2011 1:01 PM
Everyone knows the song, “The Twelve Days of Christmas”. After a string of recent interviews for an open position at my office that went terribly awry, I’ve decided to write my own little ditty, the “Twelve Days of Business”.

Stay tuned for updates each week as I lay out my strategies for better interviews and more effective hiring decisions for both employers and job seekers...
By Rob Basso on 12/19/2011 11:09 AM

Don’t you just love those afternoons when you’re in and out of meetings, you’re backed up with email, you’re on and off the phone with so many people that you can’t even get their names straight anymore and just when you’re ready to pull your hair out the phone rings.  You pick it up.  The robotic voice on the other line asks you “Does your business need more money?”  I’ll bet it takes all you have not to throw your phone out the window!  Well I’ve got some great news for you!  The H.R. 3035: Mobile Informational Act of 2011 will allow you to enjoy these scintillating conversations on your cell phone!  Who’s excited?!  Yeah, I didn’t think so...

By Rob Basso on 12/14/2011 11:09 AM

It’s been two years, countless complaints by politicians in Nassau and Suffolk counties, and an angry main street but at long last the MTA Payroll Tax that many believe was “unconstitutional” has been eliminated for many small businesses across New York State. 

Governor Andrew Cuomo
signed a new law eliminating the MTA Tax for 289,000 small businesses across the state with an annual payroll under $1.25 million. Businesses with a payroll between $1.25 million and $1.5 million will see their MTA payroll tax cut to 0.11 cents per employee, while those with payrolls up to $1.75 million will have their tax reduced to 0.23 cents. These adjustments eliminate the tax for almost 80 percent of businesses in the region. The state will fund the $250 million cost of the payroll tax through a $2.6 billion increase in income taxes on the wealthy...

By Rob Basso on 12/12/2011 10:55 AM

Every business owner or entrepreneur struggles with this at one point or another.  Whether you are cash strapped or have the cash but it’s still not incentivizing your employees, we’re always looking for ways to help ramp up the employee motivation level.

I came across a great article on Inc.com with nine ways to motivate your employees without using cash.  I took a few minutes to examine her list and compare with what I’ve done and the results...

By Rob Basso on 12/8/2011 11:29 AM
I recently read an article that said according to Expedia.com’s annual vacation deprivation survey, most American workers forfeit two of their paid vacation days per year.  It stated that full-time U.S. employees make an average of $39,416 per year which means that there are 226 million unused days floating around- in other words, $34.3 billion dollars’ worth...
By Rob Basso on 11/30/2011 1:49 PM
by Ronen Yaari
in Website Development
OPEN MOVES

If your website looks like it has cobwebs hanging from the navigation bar, it may be time to update your site with some fresh content. The only reason your customers and prospects will return to your site over and over again is to learn something new. So what has been stopping you?

Has updating your website been relegated to the end of your to-do list behind cleaning the basement because it requires both writing something new and then manually coding new pages, or chasing down your webmaster? There is a better way. Use a content management system (CMS)...
By Rob Basso on 11/29/2011 3:05 PM
The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress. We would like to introduce our latest episode, “Who Says You Can’t Teach An Old Dog New Tricks?” When Anthony McCabe, owner of Genesis Creations Contracting, wanted to take his business to a new level we knew the Basso On Business team could help. Together, we will help Anthony assimilate new technology into his business, take a step back from managing the company’s daily construction jobs to focusing on really managing the company and help him fine tune his messaging to his clients and prospects...
By Rob Basso on 11/9/2011 3:42 PM

When Facebook was introduced in 2004 it was available only to college students and shared only basic information.  Then the “Wall” was added to open communication between Facebook users.  In 2005, the “Photos” application was added.  Finally in 2006, Facebook was opened to the general public and the social media craze took off...

By Rob Basso on 9/29/2011 11:42 AM
I was fired from a few jobs as a teenager. Fortunately, I also never had a problem getting a job. It was clear I was not the easiest employee to deal with. In my youth, I thought I knew better than my supervisors, the owners or basically anyone else in charge. One summer, when working in the kitchen of a pizzeria, I attempted to tell the pizza maker — with his 10 years of experience — how to do something better than the way he was doing it. He did not appreciate my input and tried to smack me with a spatula. Luckily he missed, but we did get into a shoving match right there in the kitchen...
By Rob Basso on 9/27/2011 1:16 PM
The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress. We would like to introduce our latest episode, “Who Says You Can’t Teach an Old Dog New Tricks?” When Anthony McCabe, owner of Genesis Creations Contracting, wanted to take his business to a new level we knew the Basso On Business team could help. Together, we will help Anthony assimilate new technology into his business, take a step back from managing the company’s daily construction jobs to focusing on really managing the company and help him fine tune his messaging to his clients and prospects...
By Rob Basso on 8/8/2011 9:30 AM

Your glowing red tie that everyone can see from across a busy city street, the gleaming white smile, the perfectly pressed suit or designer pumps, the fancy name badge you always wear to try and stand out, the robust strides you take when you enter a room that creates an air of confidence are just not enough to build your personal brand anymore. There will certainly always be a place for the Fuller Brush salesperson approach and some may be fooled by pomp and circumstance, but today’s buyers are savvier than ever and they want substance...

 

By Rob Basso on 8/1/2011 9:23 AM

The memory of the launch of my payroll company remains very clear in my mind. The business was finally open, but there was just one problem: there were no clients who actually needed payrolls prepared. The equipment in the office was fancy—a new printer and a great little computer network. I even had one staff member. Does my mom count?

Nevertheless, the business was operating and ready to take on the giant payroll processors of the world. Armed with unbridled enthusiasm, I began guiding a fledgling venture on a path to conquer an industry—or at least a little segment...

By Rob Basso on 7/27/2011 1:54 PM

Having a business not only survive but thrive in this environment may seem overwhelming. There is so much going on to keep up with, including the new jobs programs that are supposed to help small business owners, the uncertainly of income taxes,  the erratic stock market,  a new balance of power in Washington and the European economic crisis...

By Rob Basso on 7/25/2011 8:54 AM
Jeff Tempone from East Coast Refrigeration struggles with an issue that is extremely common among business owners- micro managing.  How do you step back and allow your employees to do the job they were hired to do without interfering? Well, in Jeff’s situation is was all about training. He wasn’t confident enough in his sales team that they would get the job done from a lack of knowledge about the company and what they have to offer...
By Rob Basso on 6/27/2011 10:41 AM
For the most part, employers are not necessarily thrilled when they have just been given a two week notice from an employee, but interviewing an employee who has decided to leave your company has just given you an opportunity to not only learn about your company but make changes for the future. An exit interview is a chance for the employee to provide his/her feelings about their experience at your organization, but it can also be used as a recruiting tool; asking valued ex-employees what it would take for them to come back some day...
By Rob Basso on 6/1/2011 11:47 AM

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  Brian Fagan of All Boro has been working diligently with the Basso on Business team to make changes in every aspect of his professional life in order to achieve his goals. This week Brian took a new strategy when gathering information from prospective clients, taking on more of a detective role.  Asking questions when selling a job to his customers is vitally important; we worked with Brian to help him realize that rooting out all the problems and asking the right questions to get all the facts before closing the deal will leave less room for unfortunate surprises and incorrect assumptions.  

Check out the video for Brian’s candid thoughts and make sure to leave your comments and suggestions.   Make sure to tune in each week for new updates from Brian and the Basso on Business team.  

By Rob Basso on 5/24/2011 12:52 PM

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  Brian Fagan of All Boro has been working diligently with the Basso on Business team to make changes in every aspect of his professional life in order to achieve his goals. This week Brian worked on mapping out goals, action items and tracking his results. Putting goals down on paper gave Brian structure and guidance. Having a plan everyday makes Brian’s life easier and more efficient because he gets to see his progress. Brian describes the changes he has made thus far as “a breath of fresh air.”

Check out the video for Brian’s candid thoughts and make sure to leave your comments and suggestions.   Make sure to tune in each week for new updates from Brian and the Basso on Business team.  

By Rob Basso on 5/17/2011 1:05 PM

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  Brian Fagan of All Boro has been working diligently with the Basso on Business team to make changes in every aspect of his professional life in order to achieve his goals. This week Brian worked on writing down everything he is successful at and how it impacts his performance. Writing down success stories helped Brian realize how much he accomplishes throughout the day. Sometimes, completing small task throughout the day leads to a bigger reward.

Check out the video for Brian’s candid thoughts and make sure to leave your comments and suggestions.   Make sure to tune in each week for new updates from Brian and the Basso on Business team.  

By Rob Basso on 5/10/2011 12:21 PM

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  Brian Fagan of All Boro has been working diligently with the Basso on Business team to make changes in every aspect of his professional life in order to achieve his goals. This week Brian worked on improving his sales performance and prospecting.  To improve, he’s going to make sure he actually completes daily tasks that he knows are a necessity and get out of his own way.  He’s going to make sure he steps up his game and takes more accountability for his actions, or lack thereof.   His pipeline is growing and his attitude is improving a result.

Check out the video for Brian’s candid thoughts and make sure to leave your comments and suggestions.   Make sure to tune in each week for new updates from Brian and the Basso on Business team.   

By Rob Basso on 5/3/2011 11:26 AM

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  Brian Fagan of All Boro has been working diligently with the Basso on Business team to make changes in every aspect of his professional life in order to achieve his goals. This week Brian changing the way he prioritizes the tasks that he needs to accomplish.  The first change Brian made was writing a plan for his daily goal, a plan of action for the day even if it’s just a few tasks.  However, he found that his next challenge was sticking to that plan every day.  He’s working hard and he’s finding that sticking to his plans and goals are slowly helping improve his productivity. 

Check out the video for Brian’s candid thoughts and make sure to leave your comments and suggestions.   Make sure to tune in each week for new updates from Brian and the Basso on Business team.   

By Rob Basso on 4/26/2011 11:57 AM

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  Brian Fagan of All Boro has been working diligently with the Basso on Business team to make changes in every aspect of his professional life in order to achieve his goals. This week Brian focused on keeping his thoughts positive and upbeat in all situations that may arise as opposed to immediately seeing each situation in a negative light.  Brian took the time to really focus on each challenge that came up this week and concentrate on keeping his thoughts constructive and optimistic.  This allowed him to turn each situation into a positive opportunity while keeping his stress level down and remaining focused on his weekly goals without being distracted by the challenges that came up.

Check out the video for Brian’s candid thoughts and make sure to leave your comments and suggestions. Make sure to tune in each week for new updates from Brian and the Basso on Business team.   

By Rob Basso on 4/21/2011 12:32 PM
Did you know that there’s a website with information about thousands of airlines seats? If you haven’t checked out the seat for your upcoming flight on www.SeatGuru.com, I suggest you head over to the website to get recent traveler information.  I recently appeared on Fox Business Network’s Cheryl Casone show, and one of my fellow guests was none other than SeatGuru.com founder, Matthew Daimler.  Matthew is a ground breaking entrepreneur that saw a gap in the information provided about airplane seats on the various airlines and decided to step in and fill that void.  A frequent traveler, he launched SeatGuru in October of 2001 with a single color-coded interactive airplane chart to share his knowledge with his fellow travelers and asked that they add their own information to seats that have not yet been updated.   After receiving 10 million visitors, SeatGuru now includes over 700 airplane seat maps from almost 100 airlines.
By Rob Basso on 4/12/2011 11:13 AM

When you hear the word “leader”  Alexander the Great, Martin Luther King Jr., Teddy Roosevelt are just a few names that come to mind but, what about great business leaders? How do you become a strong leader in your organization? Leadership skills are not something you learn overnight; developing good leadership skills takes time. To me, a leader should not only demonstrate courage, competence, and a clear vision of where he/she wants to take the company but a leader should also visually look the part. It’s important to be confident in your leadership role. Jeff Tempone from East Coast Refrigeration felt a lack of leadership respect in his organization. After spending some time with Jeff, we found out that the issue began with Jeff not his employees.  It was Jeff’s fault for not positioning himself as the driver of his company. It’s important for Jeff to become a leader to achieve breakout success and navigate his company to prosperity.  Comment below and let us know what characteristics you think a leader should have.

By Rob Basso on 4/7/2011 11:56 AM

A company mission statements helps your employees understand what you’re trying to do as a business owner and what exactly the company should strive for. Your mission statement is the driving force behind your company philosophy. Mission statements should be succinct and easy to understand so that it paints a clear picture of what exactly you want your business to accomplish. When employees feel confident in their mission and rally around it, it makes it easy for others to feel confident in your services.  Since we last visited Jeff Tempone from East Coast Refrigeration, we learned that Jeff not only created and applied  a company mission statement  to his business but asked all of his employees to create their own personal mission statements to help them reach their full potential.  Take a look at your mission statement and ask yourself; is it driving clients to your business?

By Rob Basso on 4/6/2011 12:16 PM

At Basso On Business we want to expand our reach to give back and help each and every part of the business world, including the online sector.

We launched a real world forum with Working Lunch where business professionals can come together and share insights to challenges and problems they’re looking to overcome while garnering advice and feedback.  As of today, we’ve launched our new LinkedIn group and have taken that same entrepreneurial mindset in bringing business owners and professionals together to help each other overcome challenges and problems and transcended our thinking into the social media realm...

By Rob Basso on 3/28/2011 10:49 AM
Lee Hayes is an 88 year old African American that was one of the 996 black men that comprised the Tuskegee airmen during World War II.  His entire life was a fight; a fight for his life in the air, a fight for his country in his heart and a fight to be treated fairly after he risked everything protecting the ideals of a nation that refused to support him when his flying days were over.  It is heartening to see that he is not a bitter man, but rather a determined one that has the strength of his conviction and the fortitude of a war hero.

Every entrepreneur fights their own daily battle.  We have our own enemy fighters to dodge in the marketplace; skeptics and naysayers that try to keep us from realizing our potential, competitors that disparage because they can't compete with our ability and stamina, and sometimes clashing with our elected officials that don't head our warnings and pleads of fair treatment and proper taxation...
By Rob Basso on 3/23/2011 2:18 PM

Written job descriptions are not always easy to put in place but they shape the duties of your employees. Creating job descriptions and implementing them will help your employees fulfill their daily duties. East Coast Refrigeration had some difficulties creating job descriptions for their employees. Since those job descriptions did not exist, they were unsure of their  responsibilities and were not capable of achieving daily tasks. Since the show last November, East Coast has made some significant changes to their organization including providing job descriptions to all of their employees. Now, the staff is held accountable for specific tasks because they have certain guidelines they must follow. Be sure to help your business by helping your employees first.

By Rob Basso on 3/21/2011 2:06 PM
How often do you receive advice about your business that you don’t take literally? Many of us discuss our business plans with consultants, business coaches, other local business owners, and family but it takes a special type of person to take the advice and essentially apply it to their business. At Basso on Business, we would like to highlight particular individuals who not only listened to the recommendations we presented them but took action! Our “Actions in Action” blog will quote our past featured business owners of 2010 and prove that when you act on advice and forge forward, positive change will flourish...
By Rob Basso on 3/10/2011 12:13 PM

Rising gas costs affect everyone, no matter what the size of your business but it can be an especially tough burden on small businesses.   Everything we do costs more; the trips we take to clients and prospects, the products we ship, the mailings we send, the goods that we buy.  The list is endless.   As I looked at the rapidly rising cost of a gallon of gas (almost $4 and counting) I thought about simple ways we can use less gas and help take less out of our wallets....

By Rob Basso on 3/9/2011 12:40 PM

For a lot of small businesses, the first few months of the year can be slower.  The holiday spending is over, and people are starting to tighten their budgets to save for a summer vacation.   It’s the time of year to get creative and keep your business moving forward.   

When your staff has some downtime, have them hit the phones to call your current clients and make sure they are aware of all the ancillary products and services you offer.  Have everyone catch up on any projects that have been left untended due during the busy times, whether it’s scanning in old files or updating training manuals.  Try to schedule in any refresher courses during downtime as well.  Have your managers take a look at recent office supply orders and make sure they are ordering efficiently.  Offer a webinar on new laws that have passed or run additional training for your clients that may be interested in using or already are using a special product or service that you offer.  Dust off your business plan and make sure it’s updated to reflect your current position and business goals...

By Rob Basso on 2/1/2011 1:57 PM

Employees are receiving a surprise raise and may not even realize it. There have been changes made to employee payroll tax/social security tax rate which will put some extra cash in many pockets. Americans can use the extra money to stimulate the economy, lord knows we need it.  Take a look at the clip below for some further detail about this “surprise raise...”

By Rob Basso on 1/18/2011 11:27 AM

I recently had the opportunity to appear on the JP Godsey radio show with JP “Gus” Godsey.  We talked about everything from the incoming Republican Congress, recent Basso on Business episodes to the survival of the American Dream. Check out my appearance on one of JP’s last show’s.

By Rob Basso on 1/13/2011 12:54 PM

It’s no big secret that you need to exercise if you plan on living a long and healthy life. But what about having a long-lasting and healthy business? I’ve got a pretty regimented work out routine with Matt Basso from Iron Lotus Personal Fitness and I’ve seen the effects that it has had from a business perspective first hand.

Exercise is all about discipline and motivation. Discipline to begin a program, discipline to stay on track when we’ve only done it a few times and discipline to continue that same workout in the upcoming weeks or months...

By Rob Basso on 1/11/2011 1:08 PM
One thing I’ve learned in all my years as an entrepreneur and business professional is that there’s always room to grow and improve. Last year the Basso On Business team helped a number of great people who had the same mantra and were looking for practical ways to better their business. We captured those moments and were able to relive them at our Working Lunch Reunion...
By Rob Basso on 1/10/2011 12:43 PM

I had the opportunity to appear on the Sean Hannity Radio show on recently.  We discussed everything from Black Friday shopping, economic indicators, recent laws that were passed, outsourcing, the stock market and the effect of small businesses on the economic recovery...

By Rob Basso on 1/4/2011 12:32 PM

No this is not a pile of junk, it is my family history by way of Christmas ornaments.  Each year we add a few more to the tree.  A cute picture of the dog or one of the kids, maybe a fairy or two.  My favorite is a fat Santa riding a Harley. This seemingly random pile of memorabilia would only mean something to me and my family; pretty useless to anyone else.  I sat staring at the pile for a few minutes and realized how mush time had passed based on the growth of my kids, and dog Carlos, in the tiny picture frames we adorn the tree with.  That's when it hits me smack in the face...

By Rob Basso on 12/28/2010 11:12 AM
Well folks, here we are; it’s the last week of 2010 and most of us are crossing our T’s and dotting our I’s but, what about the few of you out there who need that extra boost to reach your 2010 financial goals? The year is winding down but that does not mean that you should kick back and relax these last few days. Below are a few ways to bolster your figures...
By Rob Basso on 12/27/2010 11:21 AM

Literally calling on prospects when it's cold outside builds character and could win you some pain and suffering points. There is a blizzard going on here in Long Island; wind blowing, chilling temperatures and almost two feet of snow in some places.

I don't recommend going out in a blizzard, but why not get some phone calls done and leave a smart message referencing why you're calling and the crazy weather conditions. You can get silly if you must. It can brighten someone's day and show your tough as nails work ethic....

By Rob Basso on 12/21/2010 12:04 PM

I know this time around the holidays things get a bit hectic, so take some time out of your busy schedule to watch me tomorrow afternoon on the Fox Business Network!  I’m going to be appearing alongside Ashley Webster. The show is going to be live and runs from 12 – 1pm so be sure to set your DVR.

With so much going on at the end of 2010 including Bush’s tax cuts being extended an additional two years, Americans spending billions this holiday shopping season and confidence among smaller U.S. businesses on the rise, you can bet we’re going to have a lot to talk about...

By Rob Basso on 12/15/2010 2:32 PM

Looking for something to laugh about at work? Missed the Working Lunch With Rob REUNION event? Well then you have checked out the right blog folks! Below is the Basso On Business 2010 Bloopers Video which uncovered some of the years funniest behind the scenes Basso On Business moments.  Everyone needs comic relief so take a look; I can assure you they are hilarious!

By Rob Basso on 12/14/2010 12:46 PM
I’m a big advocate of thinking outside the box.  One of my mantra is to differentiate your brand in the marketplace or die.  A bit harsh, I know, but it gets my point across.  You have to find a way to distinguish your brand from your competitors or face being forever lumped in with the competition by your prospects.    I’ve done my best in the past to come up with unique, slightly irreverent ways to brand one of my companies from my competitors; from offering  one-point-of-contact customer service to cheeky postcard campaigns (one of which was so popular Newsday re-ran it in their newspaper) I have worked to make Advantage Payroll recognizable...
By Rob Basso on 12/13/2010 12:05 PM
I just read an interesting article regarding a study published by an Australian private health insurer, Medibank Private.   They found that an average of three days are lost per employee per year due to stress.   As a result most employees do their best to avoid being overly stressed, however “good stress” can actually help people perform tasks more proficiently and improve their capacity to make decisions.  The rush of hormones when an employee is under a deadline can help focus their decision making, prioritizing and analytical skills....
By Rob Basso on 12/8/2010 1:17 PM

Integrity matters. Far too often we witness individuals who tarnish their reputation in the market place because of their lack of integrity. Want my advice? Be genuine, pay it forward, and stay positive. Being respected for honesty and integrity will assure that you will never have to worry about falling from grace in the eyes of your peers and business community. Click the link below to check out my full blog “Falling From Grace” at the NY Enterprise Report and find out why integrity matters...

By Rob Basso on 12/6/2010 3:07 PM

I almost feel like singing “Kumbayah” after the Working Lunch with Rob Reunion held this past Friday. We were not sitting around a campfire recounting the triumphs of a day at summer camp, but rather rallying around our common business issues and challenges to help our local community and colleagues prosper.  It felt like the over 200 entrepreneurs, business owners and professionals in attendance were truly connected to each other and their community through the sharing that took place.  Each featured business owner made such great progress in moving their operations forward that it was truly inspirational to everyone present.  Now how do we keep that warm and fuzzy feeling going when you are not in a room packed with motivated individuals?...

By Rob Basso on 12/1/2010 12:49 PM
It’s that time of year again… The annual debate over “Merry Christmas” versus “Happy Holidays” has arrived.    I find it interesting to see which retailers use “Merry Christmas” versus retailers who use the more politically correct “Happy Holidays..."
By Rob Basso on 11/29/2010 11:02 AM

The act of refrigeration is simply the removal of heat from an enclosed place or a material.  Simple, right?  I bet Jeff Tempone from East Coast Refrigeration in Bohemia, NY begs to differ.  Everyone in the Western civilized world takes the simple luxury of ice as a given, but not Jeff. He works long hard hours making sure his clients stay cool. 

His technical skills are unsurpassed and he can fix nearly anything mechanical. That's how he got his start working in the refrigeration business. Like many small business owners, he learned a trade and opened his own shop. For the last five years he has worked hard making his small enterprise grow....and then he realized he was really stuck...

By Rob Basso on 11/24/2010 10:39 AM
In the spirit of the Thanksgiving holiday, I wanted to talk about the two different categories I’ve noticed that people are falling into this week; those who wait all year for Black Friday shopping deals, and those who plan on sleeping late and not getting to the stores at all. The sales have gotten more intense in the last several year, with special deals starting earlier and earlier and people lining up overnight to make sure they catch an item that may be limited to a specific quantity...
By Rob Basso on 11/17/2010 11:03 AM
I was fortunate to be featured on “Entrepreneur In The Making, Breaking the 9 to 5 Jail”.  I spoke to Devesh Dwivedi, a fellow entrepreneur also broke out of corporate “jail” and took him on a trip down memory lane with me, starting with my resume-wrapped deli sandwiches and ending with some insights and tips for aspiring entrepreneurs.  Check out the full article below and share your own advice with the Basso on Business community...
By Rob Basso on 11/15/2010 1:28 PM
More often than not, entrepreneurs and business owners are so busy running their companies that the last item on the to-do list is usually the most important - themselves!   Mundane tasks like eating healthy, making time to work out or even go on vacation become the least important item to take care of...
By Rob Basso on 11/4/2010 1:33 PM
There’s a new tradeshow in town and it’s different from some of the other tradeshows you may have attended in the past.   Yes, there are many other tradeshows in the region to chose from, but the Nassau Tradeshow is lining up to be one of the best in years.  Run by an independent tradeshow organization as opposed to a company with a vested interest in a specific industry, over 175 exhibitors have lined up to be a part of this unique new B2B program...
By Rob Basso on 11/1/2010 12:03 PM
I had the opportunity to appear on LA Talk Radio’s “The World of TJ McCormack.” TJ is a die-hard capitalist and a true believer in entrepreneurialism like myself. During the interview we discussed America’s endless entrepreneurial prospects as well as where our enthusiasm to facilitate the success of American businesses stems from...
By Rob Basso on 10/22/2010 11:34 AM
The Long Island press is dedicated to providing and entertaining 3 million people every week with the latest Long Island news. They do a great job by reaching out to the people of Long Island and supporting local businesses. After starting up two successful companies here on Long Island, I was recently informed that my hard work had been recognized by community members from all over...
By Rob Basso on 10/21/2010 10:22 AM

Fox Business Network asked me to share my thoughts on the latest legislation passed by Congress, and whether or not it’s simply another bailout, or if it would have the power to actually boost our small businesses and our economy.  Check out the video for my thoughts and don’t forget to comment.   I want to know what you are thinking.

http://www.bassoonbusiness.com/TheBassoNewsroom.aspx

By Rob Basso on 10/19/2010 2:34 PM
Paying it forward is a fairly universal concept. You do something good for someone and they in turn do something good for someone else; eventually that good energy will come back around to you. I was recently interviewed by Josephine Geraci, who has taken this concept to new heights with her radio show “Paying it Forward..."
By Rob Basso on 10/13/2010 10:46 AM
Developing a clear vision of what you want to achieve in your business and how to get there does not always come easy but is as vital to your businesses success as breathing is to our bodies. Setting goals at the beginning of each year and revising them periodically is crucial in helping run a successful business...
By Rob Basso on 10/12/2010 3:26 PM
There is no denying the impact that social media has on the way we operate in our personal and professional lives. Incorporating Twitter and Facebook into my business while staying connected to emails with my blackberry has enabled me to keep one foot in the door at all times. Below is a summary of an interesting article I found that challenged college students to attempt to live in a social media free world...
By Rob Basso on 10/11/2010 11:32 AM
It’s pretty rare to see a woman on a construction site. The real estate and construction industries are heavily populated by males, which at times can prevent women from developing significant business relationships.  According to the National Association of Women in Construction, women only make up about 10 percent of the overall construction industry work force.  After attending a women’s luncheon in May, Lisa Ricciardi, a partner at Armao, Costa and Ricciardi, and her colleague Sheri Best of Pier Head Associates, wanted to attend additional networking events where they could meet other leading women in the industries they service, but couldn’t find such events...
By Rob Basso on 10/6/2010 3:37 PM

In June, the New York Enterprise Report asked me to write a monthly blog using my 15 years of experience as an entrepreneur to provide their readers with useful tips and innovative advice to help their readers run their businesses more efficiently...

http://nyreport.com/articles/77040/3_reasons_why_a_business_plan_is_essential

By Rob Basso on 9/10/2010 10:00 AM

In case you haven’t heard, in June of this year more than three dozen billionaires pledged to donate more than half their fortunes to charity.   “The Giving Pledge” is a program started by none other than Bill and Melinda Gates and Warren Buffet.   This move was surprising to many since it comes at a time when most have sustained heavy losses from the recession, but now the top 40 wealthiest families in the country are donating eye popping amounts of money to charities.  Even the founder of Oracle, Larry Ellison, who notoriously made headlines for retracting a $100 million dollar gift to Harvard, wrote a brief note stating that 95% of his wealth was assigned to a trust to be given to charity, totaling billions of dollars.

 

 

All this comes on the heels of an annual report completed by the American Association of Fundraising Counsel, which announced that donations were down over 3.6%, the biggest decline since 1956. Interestingly enough, the greatest portion of charitable giving in 2009 was made not by the nations’ wealthiest, but by the average household, at a time when finances are stretched tight.  This decline also hits our local charities hard as the demand for their services rise while public and government funding declines.

 

 

What can we do to help and create our own Giving Pledge?  Aside from writing a check...

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