Written by:
11/8/2010 12:29 PM 

I was speaking at a Chamber of Commerce recently, and asked the business owners in attendance to raise their hands if they utilized social media at their organization. About half the hands in the room went up. When I asked who actively used both Facebook and Twitter, only a smattering of hands went up. I found it surprising that while half the business owners in attendance used social media to a certain extent, only one profile was actively maintained and updated.

I started to think about why this could be the case and thought about how our usage of social media evolved. At my organization, we find both tools very important in getting out our message. We have thousands of followers on Twitter who may not follow us on Facebook, or vice versa, and it’s important our message is heard by everyone. We also use LinkedIn, and we want to make sure we reach out to our followers on that platform as well. When trying to simply our messaging on these platforms, we discovered a simple and easy to use website that connected all three for us, Ping.fm. Ping.fm connects all three platforms and with a click of a button, allows us to spread the word instantly. Sure, there are a few pitfalls such as the character limit for Twitter when you want to attach a link. Normally you have to shorten the link yourself. However with Ping.fm this is an easy to fix; just make sure your actual message text is within the character limit (leaving a few for the link) and any link you add will be automatically shortened to fit. Another added feature is a unique Ping.fm email address that is created with your profile. Simply send this email a message (limited to your 140 Twitter characters) and Ping.fm will post the message for you. Easy posting on the go!

So, the next time you update your Facebook and decide there’s no time to post to Twitter or the next time you tweet, just remember that there was an easier way to hit all your platforms at once and think about giving it a try.

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Tags: twitter , facebook , post , posting , Business , small business , message , followers , linkedin , ping.fm , update , business owners , social media , organization , website , tweet

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Location: Blogs Basso On Business

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