Setting Business Goals
Oct
13
Written by:
10/13/2010 10:46 AM
Developing a clear vision of what you want to achieve in your business and how to get there does not always come easy but is as vital to your businesses success as breathing is to our bodies. Setting goals at the beginning of each year and revising them periodically is crucial in helping run a successful business.
I recently read an article that said “more than 80 percent of the 300 small business owners surveyed in the recent 4th Annual Staples National Small Business Survey said that they don't keep track of their business goals, and 77 percent have yet to achieve their vision for their company.” Unfortunately, this number did not come as a surprise to me; I deal with thousands of small businesses across the country and have seen this repeated offense occur entirely too often. It may not seem like it at first but taking a few minutes to jot down some goals will help your business accomplish greater profit, growth, and service. For example, at my company one of our goals is to book more speaking engagements. Make a list of your top five goals. They might be short term or long term. Don’t worry about that for now. Just put pen to paper or finger to keyboard and get it out of your brain and into the real world.
After setting a few fundamental goals, ask your employees about business goals they feel will positively affect the company. Remember, the idea is to maximize strengths and minimize weakness so asking your employees what they think may provide you with a better understanding of all aspects of the company that you aren’t involved with on a daily basis.