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Blog With Rob
By Rob Basso on 3/4/2014 10:34 AM

Another quarter, more reports.  For small business, the news is good, though tempered.  The Thomson Reuters/PayNet Small Business Lending Index rose this January, year over year, to indicate a small but apparent 4% growth.  As we’ve all come to expect the economy is pushing forward, though it’s more of a trudge than a sprint...

By Rob Basso on 2/27/2014 10:10 AM

Over the last 10 years alone, a massive change has overtaken the way kids today play.  For many of today’s millenials, computer game play came into its own when they were older children, and was heavily restricted by shared household PCs.  Even among this tech-driven group, traditional toys and game play were a significant part of their childhood.  Today’s landscape changes that... So how can old-school toys like Barbie dolls expect to compete?

By Rob Basso on 2/25/2014 10:12 AM

We’re always looking for good people at Advantage. I strongly believe in building your company around world class employees, no matter its size. And, funnily enough, sometimes the qualities that we look for in new hires aren’t what the most important traits are at the end of the day. Here are the top three things I’ve learned to look for over the last 6 months...

By Rob Basso on 2/20/2014 10:33 AM

Good marketing conveys the essence of the product or service it is pushing.  Great marketing catches attention and makes people think.  But there is a fine line between gimmick and giving the goods.  Consider Sony’s latest marketing campaign for its Sony W Series Walkman MP3 player...

By Rob Basso on 2/18/2014 11:01 AM

You’ve all heard it time and again; Americans work longer hours than our counterparts around the world, more often with less results.  In 2010 a survey showed that while the average American accrues 18 vacation days a year, they only take 16. On the flip side, our French counterparts take double – yes double – that vacation time... 

By Rob Basso on 2/11/2014 10:01 AM

If you haven’t yet heard about “Dumb Starbucks” it’s time to check it out. Dumb Starbucks popped up in a shopping center in Loz Feliz, California last weekend, handing out free coffee to celebrate its opening day. It looks, sounds and feels exactly like a Starbucks – except that the word “Dumb” is in front of every “Starbucks”, down to the menu sizes listed. Don’t believe me

By Rob Basso on 2/6/2014 11:07 AM

In big retail news this week, drugstore chain CVS announced it would no longer carry tobacco products at its more than 7,600 locations nationwide.  The move, which should be fully implemented by October, is one aimed at calculated branding, rather than the company’s bottom line...

By Rob Basso on 2/4/2014 11:22 AM

As I perused the stack of random items in the basket at my home office the other day, I started to think about some of the big busts of 2013, some of which I tried and others which I ignored completely. Here’s the ones that came to mind below. Tell me – what did I miss??

By Rob Basso on 1/30/2014 11:07 AM

With all the snow and polar vortex bearing down on the Northeast lately, the question at the forefront of many people’s minds is this: where to put all that lingering snow?  If you’ve got an elderly relative that needs the occasional plow or your back just needs a break with all these crazy storms, well now there’s an app for that.  Plowz is sort of like the Uber for snow plows...

By Rob Basso on 1/23/2014 11:14 AM

Want to fight your parking ticket?  There’s an app for that. Well, if you live in San Francisco.  But pretty soon it could be available across the U.S.  A new app called Fixed will fight the ticket for you, prompting you to provide photographic evidence, a copy of the ticket, and pertinent information if you believe the ticket was unfairly issued...

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